Events

McKnights Senior Living Webinar

Don’t restart until you reset: Thinking differently about engagement

In 2020, senior living operators completely altered engagement strategies and gained a deeper understanding of what drives residents’ feelings of joy, purpose and willingness to try new things. Now, many prospective residents are hesitating to move in as they re-evaluate their own definitions of well-being and sense of purpose. Before we start filling activity calendars and returning to previous norms, let’s pause and redefine true resident engagement: A personal and purpose-driven journey that keeps residents connected to the things they cherish while supporting their well-being.

Resident engagement geek and strategist Sara Kyle and agent provocateur Bob Kramer challenge the engagement norm and introduce a framework for a more expansive engagement strategy that could move your engagement programs from cliché to a true competitive differentiator. They will provide the guidance and tools you need to start your engagement revolution today.

Attendees of this webinar will:

  • Discover the three reasons that the engagement programming on which you’ve relied no longer will work
  • Learn the five steps for creating a roadmap to build a more sophisticated and effective resident journey experience
  • Explore the variety of measurements you can use to determine whether your new strategy is working
  • BONUS: Create a compelling message to help you sell your leaders, residents and families on a new engagement model


By attending this program in its entirety, you can earn 1 CE credit!

More info and to register