CALA Summer Symposium

Bob Kramer Provides Insights on Finding Opportunities Amidst Disruption at the CALA Summer Symposium

COVID-19 has brought new challenges to senior housing and the aging services industry. Those challenges can be framed as hurdles, or they can compel us to rethink how we do things, and can provide a catalyst for innovation.

How do you make that switch, to finding the opportunities in the midst of difficult times? Join Bob Kramer, president of Nexus Insights, at the CALA Summer Symposium, where he will discuss how disruption can lead to opportunities to challenge the status quo. “The scope of the disruption and the speed of the changes triggered by the response to the COVID-19 pandemic can be overwhelming, even as they are unprecedented,” said Kramer.

“What does this mean for the future of senior living?” he asked. “How will we change how we communicate with residents, family members and staff, how we think about the delivery of healthcare to our residents, and how we describe and deliver an attractive value proposition to prospective residents and their families? Why is a strong culture so essential in a crisis and why must we better segment our market and differentiate our products in the future?” Kramer is excited to address the difficult questions.

The founder of the National Investment Center for Seniors Housing & Care (NIC), Kramer is a mentor to the industry, and an aging services entrepreneur. He recently started his newest venture, Nexus Insights, an advisory firm that helps clients by leveraging a network of leading thinkers and thinking leaders to develop provocative ideas and new models for the future of aging services. The company aims to help the industry and society rethink aging from every angle.

This presentation is part of the CALA Summer Symposium, which is being held virtually this year on June 23 and 24th. The annual symposium provides participants a chance to gather the information and encouragement that will bolster you in your work and help you fulfill your priority of making sure residents and team members stay safe and healthy.

The mission of the California Assisted Living Association (CALA) is the betterment of Assisted Living, Memory Care and Continuing Care Retirement Communities. It represents over 660 providers, and more than 150 associated businesses, and provides tools and resources to support day-to-day operations and quality of care for residents. It also supports ongoing advocacy efforts to help shape policy and clarify regulations.

In Kramer’s session, “Opportunities Amidst Disruption,” you will gain insights into how providers will rise up to meet current and future challenges, through grit, resilience, patience, innovation, and collaboration. The session is on Wednesday, June 24 at 1:15pm PT.

CALA Summer Symposium
June 23-24, 2020

Bob Kramer on Opportunities Amidst Disruption
Wednesday, June 24
1:15pm – 2:15pm PT

Bob Kramer Challenges Traditional Aging Models - Eden Alternative Live

Nexus Insights’ Bob Kramer Will Challenge Traditional Aging Models in an Online Eden Alternative Live Presentation

Nexus Insights President Bob Kramer will be challenging traditional approaches to aging and aging services in a live, online event hosted by The Eden Alternative. The event, which is free to attend, will stream live on Facebook and YouTube on May 6th at 3:30PM Eastern Time.

Kramer will be joined by Jill Vitale-Aussem, President and CEO of The Eden Alternative, for a discussion on ‘Rethinking Aging and Aging Services.’ Kramer and Vitale-Aussem, who recently joined Nexus Insights in the role of Advisor, will share insights on how COVID has impacted the senior living industry, reflecting on both the permanent changes and the opportunities that might result both in and out of the field of aging and aging services.

Vitale-Aussem describes Kramer, the founder and former CEO of The National Investment Center for Seniors Housing & Care (NIC), as “one of senior living’s most influential thought leaders.” She says, “We’re thrilled to have Bob Kramer join us on our Eden Alternative Live show. Bob’s voice and vision are perfectly aligned with the Eden Alternative’s work to disrupt the traditional framework of aging services, and drive empowered cultures of purpose, growth, meaning and belonging.”

Less than a month ago, amidst the virus chaos and coverage, serial entrepreneur Kramer recognized a terrific failing for the underserved senior population, which spurred the creation of Nexus Insights. The company leverages industry thought leaders and experts to help organizations think about, plan for and engage staff for their role in the future of our older adults and the world in which they thrive.

“The latent and blatant ageism portrayed in response to COVID-19 was a clear signal that we need to think differently about aging and the role of older adults,” says Kramer. “Nexus will lead organizations through the development of actionable, person-centered models which will reflect equally how we engage with older adults and how they engage with us.”

The Eden Alternative is an international, non-profit 501(c)3 organization dedicated to creating quality of life for Elders and their care partners, wherever they may live. Their mission is to improve the lives of the Elder and their Care Partners by transforming the communities where they live and work.

The live event is free to attend and will be broadcast live to Facebook and YouTube. These platforms allow people to join and watch in real time, engage in real time dialogue and ask questions during the event. Those unable to join during the event can view a recording later, and will still have the opportunity to comment and ask questions. 

Bob Kramer Challenges Traditional Aging Models - Eden Alternative Live May 6

Rethinking Aging and Aging Services
Wednesday, May 6th, 3:30pm ET/12:30pm PT
Event link:


Aging Well

During this pandemic, people need all the support they can get. Mango Publishing wants to share the wisdom of its authors.

“Wisdom from the Heart During These Challenging Times” is a panel discussion that includes authors who share wisdom and exude inspiration. Likewise, they speak on helpful tips and practices for practicing self-care, love, compassion, and connection.

This week’s focus is on aging well- everything from experiencing life to physiologically growing older.
Come join our conversation and immerse yourself in thought-provoking conversations.

The authors will take questions from the audience.
This is a virtual panel, held on Zoom. Please arrive early. To register, please email: and she will send you the link.

*The panel includes*

Dr. Sara Zeff Geber, 2018 recipient of the “Influencers in Aging” designation by PBS’ Next Avenue, is an author, certified retirement coach, and professional speaker on retirement and aging. Dr. Geber is the author of Essential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults.

Elise Marie Collins is an intergenerational yoga instructor, health coach, and author with a master’s in gerontology from USC. Her mission is to transform how Americans age and her book Super Ager, You Can Look Younger, Have More Energy, A Better Memory, and Live a Long and Healthy Life is an Amazon bestseller.

Sherry Richert Belul, author of Say it Now: 33 Creative Ways to Say I Love You to the Most Important People in Your Life, is the founder of Simply Celebrate, a business dedicated to helping people live colorful, connected, creative lives of love and appreciation.

Accelerating Evolution – The Next Generation of Environments for Aging

Join Nexus Fellow and SmartLiving 360 CEO Ryan Frederick at this free event, March 11 at 10am PT. Register now.

Environments for people as they age have been evolving for decades. However, the COVID pandemic exposed the existing fault lines of our current offerings in senior living environments. This engaging virtual panel will bring together a diverse group of industry thought leaders to explore where these challenges exist and how the built environment, technology, community, and innovative new models could reshape the future of health, wellness and how and where we will age.


Jane Rohde, AIA, FIIDA, ASID, ACHA, CHID, LEED AP BD+C, Principal and Founder, JSR Associates

Jane Rohde champions a widespread global cultural shift toward de‐institutionalized senior living facilities through her consulting, research and advocacy, which provides services to non‐profit and for-profit developers, government agencies, and senior living and care providers. She also provides education to providers, regulators, and peers on senior living trends, programming and design that support and improve the lives of elders.

Jane’s consulting practice includes the promotion of person‐centered environments, sustainability, and universal design solutions. She sits on the Environmental Standards Council, part of The Center for Health Design, the GSA Sustainability Advisory Committee, ASHRAE 189.1 WG09, ASHRAE 189.3, GBI ANSI 01‐2010: 2015 Revision Committee, GBI Technical Committee, LEED Supply Chain Task Force, FGI Executive Steering Committee and the Health Guidelines Revision Committee.

In April 2015, Jane received the first Changemaker Award for Environments for Aging from The Center for Health Design. She speaks internationally on senior living, aging, healthcare, evidence based design and sustainability.

Dr. Roger Landry, Preventive Medicine Physician, Author

Dr. Roger Landry is a preventive medicine physician, author of award-winning Live Long, Die Short: A Guide to Authentic Health and Successful Aging and President of Masterpiece Living, a group of multi-discipline specialists in aging who partner with communities to assist them in becoming destinations for continued growth. Trained at Tufts University School of Medicine and Harvard University School of Public Health, Dr. Landry specializes in building environments that empower older adults to maximize their unique potential.

His book, Live Long, Die Short has been endorsed by AARP, is a 2014 Living Now Book Award Gold Medal Winner and was a 2014 Top Pick in MORE magazine. He is a regular contributor to national outlets such as the US News Report and Huffington Post, and featured on ABC, Fox News, CBS, BBC among others. He was also an expert contributor to the recently published 80 Things to Do When You Turn 80.

Faith Marabella, Owner Wellesley Design Consultants

Faith Marabella has specialized in Senior Living Design for over 20 years; first as an Architect, then as an Interior Designer. She now owns Wellesley Design Consultants, Inc. in Haverhill, MA which has a rich history designing Senior Living for more than 30 years. She carries on that expertise, while continuously innovating in a dynamic market by attending conferences, seminars, and symposiums. Faith is a member of the Ageless Living Collaborative; an active think tank looking to change the narrative around Senior Living. She actively collaborates with manufacturers who focus on the best solutions for Seniors. Faith is passionate about her affordable housing projects that contribute towards minimizing the current New England housing crisis. Faith instills in her team that, “Senior design, is Universal design”.

Ryan Frederick, MBA, B.S.E., CEO, SmartLiving 360, Home as Health Blog

Ryan is focused on the intersection of place and healthy aging. SmartLiving 360 helps institutions and individuals thrive in the Age of Longevity by providing strategy consulting services, real estate development services and consumer content. Clients include dozens of organizations ranging from not-for-profit single site and multi-site retirement communities to leading health systems to billion-dollar institutional investment firms to national real estate developers, among others. His joint development with Federal Realty Investment Trust (NYSE: FRT), The Stories at Congressional Plaza, is an age friendly apartment community in greater Washington, D.C. has attracted national attention. He is recognized as a national thought leader and keynote speaker, including for the Environments for Aging conference. He publishes a consumer blog at and his consumer book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life, will be released by Johns Hopkins University Press in the fall.

Mr. Frederick is a graduate of Princeton University and the Stanford Graduate School of Business and lives in Austin, Texas with his wife and three kids.


Erickson School of Aging at UMBC lecture

Presentation to the Aging, Policy and Management class on Disruptive Innovation – The future of senior living

Living Well – Virtual

Topic: Aging and Senior Living Post-COVID-19
A panel discussion featuring Bob Kramer, Founder and Fellow at Nexus Insights and Deke Cateau, CEO of A.G. Rhodes, among others.

The Big Connect 2021

A virtual event involving residents, team members, Human Good board members and leaders who will gather online to explore opportunities to keep inspiring the best life for hose we serve. Bob Kramer will be interviewed by Human Good CEO, John Cochrane, and then respond to questions.