In the wake of the COVID-19 pandemic, the value proposition for life care communities must shift from the current “care model,” which focuses on helping residents survive, to a “citizen model” that empowers residents to thrive. Organizations that adopt this new vision have the potential to enhance their mission, improve their margins, and spawn new business models designed to improve the well-being of older adults. Hear how one life plan community made this vision a reality, measure the tangible benefits of pivoting toward a citizen empowerment model, and get tips for implementing strategic culture change in your organization.
- Jill Vitale-Aussem, President and CEO, Christian Living Communities
- John Franklin, Founder and Principal, Pearl Creek Advisors, LLC
- Ryan Frederick, Founder & CEO, SmartLiving 360
- Verna Cavey, Resident/Educator, Clermont Park, CLC