CALA Summer Symposium

Bob Kramer Provides Insights on Finding Opportunities Amidst Disruption at the CALA Summer Symposium

COVID-19 has brought new challenges to senior housing and the aging services industry. Those challenges can be framed as hurdles, or they can compel us to rethink how we do things, and can provide a catalyst for innovation.

How do you make that switch, to finding the opportunities in the midst of difficult times? Join Bob Kramer, president of Nexus Insights, at the CALA Summer Symposium, where he will discuss how disruption can lead to opportunities to challenge the status quo. “The scope of the disruption and the speed of the changes triggered by the response to the COVID-19 pandemic can be overwhelming, even as they are unprecedented,” said Kramer.

“What does this mean for the future of senior living?” he asked. “How will we change how we communicate with residents, family members and staff, how we think about the delivery of healthcare to our residents, and how we describe and deliver an attractive value proposition to prospective residents and their families? Why is a strong culture so essential in a crisis and why must we better segment our market and differentiate our products in the future?” Kramer is excited to address the difficult questions.

The founder of the National Investment Center for Seniors Housing & Care (NIC), Kramer is a mentor to the industry, and an aging services entrepreneur. He recently started his newest venture, Nexus Insights, an advisory firm that helps clients by leveraging a network of leading thinkers and thinking leaders to develop provocative ideas and new models for the future of aging services. The company aims to help the industry and society rethink aging from every angle.

This presentation is part of the CALA Summer Symposium, which is being held virtually this year on June 23 and 24th. The annual symposium provides participants a chance to gather the information and encouragement that will bolster you in your work and help you fulfill your priority of making sure residents and team members stay safe and healthy.

The mission of the California Assisted Living Association (CALA) is the betterment of Assisted Living, Memory Care and Continuing Care Retirement Communities. It represents over 660 providers, and more than 150 associated businesses, and provides tools and resources to support day-to-day operations and quality of care for residents. It also supports ongoing advocacy efforts to help shape policy and clarify regulations.

In Kramer’s session, “Opportunities Amidst Disruption,” you will gain insights into how providers will rise up to meet current and future challenges, through grit, resilience, patience, innovation, and collaboration. The session is on Wednesday, June 24 at 1:15pm PT.

CALA Summer Symposium
June 23-24, 2020
Registration

Bob Kramer on Opportunities Amidst Disruption
Wednesday, June 24
1:15pm – 2:15pm PT

Bob Kramer Challenges Traditional Aging Models - Eden Alternative Live

Nexus Insights’ Bob Kramer Will Challenge Traditional Aging Models in an Online Eden Alternative Live Presentation

Nexus Insights President Bob Kramer will be challenging traditional approaches to aging and aging services in a live, online event hosted by The Eden Alternative. The event, which is free to attend, will stream live on Facebook and YouTube on May 6th at 3:30PM Eastern Time.

Kramer will be joined by Jill Vitale-Aussem, President and CEO of The Eden Alternative, for a discussion on ‘Rethinking Aging and Aging Services.’ Kramer and Vitale-Aussem, who recently joined Nexus Insights in the role of Advisor, will share insights on how COVID has impacted the senior living industry, reflecting on both the permanent changes and the opportunities that might result both in and out of the field of aging and aging services.

Vitale-Aussem describes Kramer, the founder and former CEO of The National Investment Center for Seniors Housing & Care (NIC), as “one of senior living’s most influential thought leaders.” She says, “We’re thrilled to have Bob Kramer join us on our Eden Alternative Live show. Bob’s voice and vision are perfectly aligned with the Eden Alternative’s work to disrupt the traditional framework of aging services, and drive empowered cultures of purpose, growth, meaning and belonging.”

Less than a month ago, amidst the virus chaos and coverage, serial entrepreneur Kramer recognized a terrific failing for the underserved senior population, which spurred the creation of Nexus Insights. The company leverages industry thought leaders and experts to help organizations think about, plan for and engage staff for their role in the future of our older adults and the world in which they thrive.

“The latent and blatant ageism portrayed in response to COVID-19 was a clear signal that we need to think differently about aging and the role of older adults,” says Kramer. “Nexus will lead organizations through the development of actionable, person-centered models which will reflect equally how we engage with older adults and how they engage with us.”

The Eden Alternative is an international, non-profit 501(c)3 organization dedicated to creating quality of life for Elders and their care partners, wherever they may live. Their mission is to improve the lives of the Elder and their Care Partners by transforming the communities where they live and work.

The live event is free to attend and will be broadcast live to Facebook and YouTube. These platforms allow people to join and watch in real time, engage in real time dialogue and ask questions during the event. Those unable to join during the event can view a recording later, and will still have the opportunity to comment and ask questions. 

Bob Kramer Challenges Traditional Aging Models - Eden Alternative Live May 6

Rethinking Aging and Aging Services
Wednesday, May 6th, 3:30pm ET/12:30pm PT
Event link: https://bit.ly/2L0J1f7

Nexus Insights

Why Launch Nexus Insights Now?

In an April 3rd Wall Street Journal op-ed titled “The Coronavirus Pandemic Will Forever Alter the World Order,” Henry Kissinger argued that the COVID-19 crisis will forever change our world. Comparing this crisis to World War 2, the former secretary of state counseled America to plan for a new future, right now, “The crisis effort, however vast and necessary, must not crowd out the urgent task of launching a parallel enterprise for the transition to the post-coronavirus order.” In terms of aging and aging services, this could hardly be more true. There will come a time when we will see the pandemic in the rear view mirror, but there will not come a time when we return to the old normal.

The disruption in seniors housing and care, which is now occurring at break-neck speed, is why I’ve chosen to launch Nexus Insights now, in the middle of this global crisis, for now is the time to understand what is changing, and why – and to plan for the post-COVID world.

Across our nation, operators and front line care workers are doing incredible things to protect residents and staff, even as the numbers of Americans infected continues to grow. In seniors housing and skilled nursing communities, these workers often must improvise, as many operators, often lacking sufficient government support, still must find their own personal protective equipment (PPE), secure adequate testing, and provide exhausted workers with other supports, such as childcare, meals, and healthy foods to bring their families. But operators must also anticipate and plan for when the worst of this crisis is behind us.

Only a few weeks ago, speaking about disruptive innovation at the 2020 NIC Spring Conference, I predicted that telehealth would become a major component of healthcare delivery for elders. I thought adoption of this existing technology was in its infant stages, and would gradually take hold as operators and providers began to understand its obvious advantages. But change takes time. I expected it would take three to six years before becoming the “new normal.” Here we are, three to six weeks later, and telehealth is now the new norm in healthcare delivery, and for the first time there are broad-based payments associated with it.

Other changes are taking place, just as rapidly. For the first time, seniors and their family members are fearful of hospitals. They will now view the prospect of sitting in a doctor’s waiting room during flu season as highly unsafe. Many now view their homes as the safest place, and will seek care that comes to them. These changes in the way people think will have enormous implications for senior care and aging services.

Nexus Insights is here to help leaders begin to think about and plan for a post-COVID-19 reality. We recognize that there will be major changes, not just in seniors housing and care, but in all aging services, and in how we, as a society, will view aging itself, as well as older adults. The disruption this will cause will involve a range of industries beyond just healthcare, including hospitality, multifamily, retail, transportation, technology, and more. It will become necessary to create experiences for these customers, customized to their preferences – and demands.

There is a great deal of opportunity, once we’re past the crisis – but there’s a lot of risk, too. If leaders don’t adapt during this period of immense disruption in attitudes, demographic shifts, technological capabilities, and customer expectations, then others will. Those offering old models from the old world will soon find themselves out-moded, the disrupted instead of the disruptor, in a new world order designed and built by their competitors.