Big news for the senior living industry and for consumers. U.S. News & World Report, a company widely known for its health care rankings and consumer advice, has turned its attention to the senior living industry. The company, which has more than 40 million website visitors per month, has now launched a “Best Senior Living” listing.
To accomplish this, U.S. News has partnered with research firm Activated Insights.
The company plans to launch the first listing in Quarter 1 of 2022. It will recognize senior living communities in four categories: independent living, assisted living, memory care, and life plan/continuing care retirement communities (CCRCs).
In an interview with Senior Housing News, Jacquelyn Kung, CEO of Activated Insights and Nexus Fellow, said that participating communities might be recognized in tiers such as “Best” and “Recognized.” Those communities that offer different levels of care will be evaluated separately in each category. She said that the listings will help consumers, while also benefiting the industry.
“There are incredible providers in our field transforming people’s lives,” Kung said. “We want to help those communities get the recognition they deserve and help consumers find those communities that best match what they’re looking for.”
U.S. News also plans to cover the senior living sector more regularly, to help clear up consumer confusion about the different types of senior living communities and how they are distinct from nursing homes, Kung told Senior Housing News.
“We want to help communities get the recognition they deserve and help consumers find those communities that best match what they’re looking for.” – Jacquelyn Kung
“For consumers, it’s a wonderful opportunity to have such a highly regarded group of organizations taking a look at our industry and sharing information that they can trust,” said Juniper Communities CEO, Lynne Katzmann.
More than 2,500 communities have committed to participating, according to McKnight’s Senior Living. Communities that earn recognition in the U.S. News listing will benefit from high visibility, an independent quality assessment to which they can refer families, and branding elements that can be used in consumer marketing. “There are no downsides to participating in this inaugural survey,” said Kung.
The cost to participate is $995 for smaller providers and $1,495 for larger providers. According to Kung, this covers the cost of survey administration. Neither Activated Insights nor U.S. News intends to make a profit from the participation fees.