Tag Archive for: Jacquelyn Kung

Group of Senior Friends

8 Reasons to Be Optimistic About the Fight Against Ageism

American popular culture worships youth, and our governmental policies aimed at supporting older adults are far from perfect. But there’s still good news when it comes to society’s attitudes toward aging. We asked Nexus Insights Fellows to name one reason to be encouraged about the fight against ageism in the U.S.

8 Reasons to Be Optimistic About the Fight Against Ageism

  1. “I am encouraged that ageism is now part of the national conversation. That wasn’t the case even five or ten years ago. Now we see universities including ageism in their aging services curriculum, multiple books being published on the topic, and even female celebrities embracing their gray hair and aging process. We have a long way to go in driving real change, but awareness is the first step.” – Jill Vitale-Aussem
  2. “Aging is one of the most unifying human experiences we have. I find hope in the elevated value of intergenerational engagement: the parent who returns to a new career after raising their children and is embraced by the team; the college student who chooses to live in a senior living apartment instead of the dorms. We have more opportunities now than ever to engage with people of all ages.” – Sarah Thomas
  3. “As young people are becoming increasingly aware of the probability of longer lives — century-long lives in some cases — more young people are seeing the ways in which our society needs to be redesigned to help them thrive over their life course. In such cases, these young people are acting in their self-interest but to the betterment of society more broadly.” – Ryan Frederick
  4. “I love what Julia Louis-Dreyfus has been doing to uplift aging. Brava!” – Jacquelyn Kung, PhD
  5. “Following the pandemic, I am encouraged by the interest in taking on challenges related to older adults that we have ignored for decades.” – David Grabowski, PhD
  6. “A decade ago at a White House Correspondents dinner, actress Helen Mirren lamented to me that there were no good roles for women over 50 in Hollywood. It’s been heartening to see a proliferation of smart, savvy films and TV shows featuring people over 50. Maybe Hollywood can save D.C. and do a film about a smart, savvy older politician?” – Jay Newton-Small
  7. “What I find encouraging today is that people of all ages are speaking out about ageism; not just older people. It’s that intergenerational effort that will ultimately extinguish ageism in our culture.” – Sara Zeff Geber, PhD
  8. “I am encouraged whenever I see people admit and own their age. That act helps others recognize that the person speaking is much more than a number (age).” – Dr. Bill Thomas

We also asked our Fellows to name what they think is the most damaging example of ageism in the U.S.

8 Ways Ageism Damages Our Society

  1. “Most damaging to the fight against ageism is our language. Our language reflects how we think, so when we can extinguish terms like ‘little old lady,’ ‘geezer,’ ‘over the hill,’ and ‘granny,’ we will have made a worthy start on changing the images people hold in their minds about older adults.” – Sara Zeff Geber, PhD
  2. “Ageism leads many to believe that caring for older adults is not everyone’s responsibility. Caregiving will always be a family issue, but it is also a policy issue. We should prioritize policies that improve housing, long-term care, and health care for older adults.” – David Grabowski, PhD
  3. “The most damaging example is the assumption that as we age, we have nothing left to contribute to our communities and society. The term ‘silver tsunami,’ for example, frames our growing cohort of older adults as a disaster, assuming that older people are nothing more than a drain on society. This messaging seeps into the minds of policy makers, aging services providers, and each of us as aging human beings.” – Jill Vitale-Aussem
  4. “Equating aging with decline creates a perverse, self-fulfilling prophecy that cuts older people off from their full developmental potential.” – Dr. Bill Thomas
  5. “I believe that the weaponization of age — particularly accusations of cognitive impairment as political cudgels — was incredibly damaging and stigmatizing for anyone grappling with that diagnosis.” – Jay Newton-Small
  6. “Ageism has limited our ability to design places — from metropolitan areas to neighborhood blocks to housing — that are welcoming and inclusive to people of all ages and abilities. The result is that there are fewer intergenerational relationships and older people may need to move away from their ‘home.’” – Ryan Frederick
  7. “Aging is not a disease. All too often we succumb to society’s ageist pressures to attempt to halt or reverse the aging process. The anti-aging movement that applies unnatural filters to every photo we take and pushes a definition of beauty that revolts against nature is dangerous. This unhealthy view of aging begins to damage society in our youth and we carry the burden of these unhealthy pressures for decades.” – Sarah Thomas
  8. “When I hear older adults described as ‘cute,’ I cringe.” – Jaquelyn Kung, PhD

 

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Senior Care Staffing Shortages

Senior Care Staffing Shortages

The skilled nursing industry has not recovered from staffing shortages spurred by the onset of the pandemic in 2020. According to Nexus Fellow and CEO of Activated Insights, Jacquelyn Kung, prior to COVID-19, employee turnover in senior care positions was 65%. It’s now at 85%.

“We need to look outside our own industry, we need to think about how we embed ourselves more in our communities and institute community hiring initiatives and rethink the requirements that we have in our role definitions,” said Kung.

An article, which appeared in Skilled Nursing News, poses possible solutions to staffing issues from experts in the aging industry.

  • Offer more hours to part-time workers
  • Provide work-life integration
  • Encourage workers to create their own solutions
  • Know what employees want in order to help retain and recruit

Read more at Skilled Nursing News.

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Skills in the Aging Services Industry

A Guide for Cultivating CEO Skills in the Aging Services Industry

In December, Jacquelyn Kung, Bob Kramer, and Ed Frauenheim published a column in McKnight’s Senior Living discussing the 5 critical CEO skills needed for the future of aging services. These included personal depth, operational savvy, industry awareness, government smarts and megatrend acumen. In response to the column, many readers asked for advice on how to develop these skills. Here are three things to keep in mind if you want to develop the CEO skills needed for the future of aging services.

Know thyself. Know what you’re good at and what you’re not good at. And not just “hard” skills like finance or technology. You must know your emotional self. This emotional intelligence helps to create caring communities that people want to be a part of. It also helps you relate to and inspire all the people in your organization, top to bottom. 

Know others. Create a large, diverse network of friends and colleagues, especially those outside of aging services. It’s very handy to know thinkers and experts in other fields who you can call on for instant wisdom.

Know thy world. Keep up with developments in areas outside of elder services. There’s good reason to think big changes in culture, technology and economics will also have big impacts on senior living in the years ahead. The article provides three concrete takeaways in regard to the above three tenets. Read the full article here at McKnight’s Long-Term Care

Five Skills New CEOs will Need to Know

Nearly three-fourths of senior living communities CEOs will retire in just a few years according to a study by Ziegler. What qualities will the next CEOs need to have to successfully navigate the changes coming in the next decade and beyond? In a McKnight’s op-ed, Jacquelyn Kung, Bob Kramer, and Ed Frauenheim share the five key skills these CEOs will need in the very near future.

These key skills include personal depth, operational savvy, industry awareness, government smarts, and megatrend acumen.

Read the full piece at McKnight’s Senior Living and McKnight’s Long-Term Care.

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Best Senior Living Listing

U.S. News partners with Activated Insights, Launches Best Senior Living Listing

Big news for the senior living industry and for consumers. U.S. News & World Report, a company widely known for its health care rankings and consumer advice, has turned its attention to the senior living industry. The company, which has more than 40 million website visitors per month, has now launched a “Best Senior Living” listing.

To accomplish this, U.S. News has partnered with research firm Activated Insights.

The company plans to launch the first listing in Quarter 1 of 2022. It will recognize senior living communities in four categories: independent living, assisted living, memory care, and life plan/continuing care retirement communities (CCRCs).

In an interview with Senior Housing News, Jacquelyn Kung, CEO of Activated Insights and Nexus Fellow, said that participating communities might be recognized in tiers such as “Best” and “Recognized.” Those communities that offer different levels of care will be evaluated separately in each category. She said that the listings will help consumers, while also benefiting the industry.

“There are incredible providers in our field transforming people’s lives,” Kung said. “We want to help those communities get the recognition they deserve and help consumers find those communities that best match what they’re looking for.”

U.S. News also plans to cover the senior living sector more regularly, to help clear up consumer confusion about the different types of senior living communities and how they are distinct from nursing homes, Kung told Senior Housing News.

“We want to help communities get the recognition they deserve and help consumers find those communities that best match what they’re looking for.” – Jacquelyn Kung

“For consumers, it’s a wonderful opportunity to have such a highly regarded group of organizations taking a look at our industry and sharing information that they can trust,” said Juniper Communities CEO, Lynne Katzmann.

More than 2,500 communities have committed to participating, according to McKnight’s Senior Living. Communities that earn recognition in the U.S. News listing will benefit from high visibility, an independent quality assessment to which they can refer families, and branding elements that can be used in consumer marketing. “There are no downsides to participating in this inaugural survey,” said Kung.

The cost to participate is $995 for smaller providers and $1,495 for larger providers. According to Kung, this covers the cost of survey administration. Neither Activated Insights nor U.S. News intends to make a profit from the participation fees.

Find out more.

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Jacquelyn Kung and Bob Kramer discuss surprises about Senior Living during the pandemic

Foresight TV Recap: The Counterintuitive Way to Attract More Move-Ins

The media has gotten it wrong when it comes to its coverage of senior living, particularly during the pandemic.

“There’s a stereotype that older adults, especially those living in any type of senior living community, have lost all independent agency. So that feeds the perception, the sense that in the midst of COVID, they’re desperately lonely, desperately afraid,” said Bob Kramer, Founder and Fellow of Nexus Insights. “There’s no common perception that they, too, could rise to a crisis, just like we see other people in society do.”

Senior Living Foresight publisher Steve Moran hosted Kramer and Jacquelyn Kung, Nexus Fellow and CEO of Activated Insights, in a recent episode of Foresight TV entitled “The Counterintuitive Way to Attract More Move-Ins.”

“Media tends to write stories that reinforce what journalists feel, or what they believe their audience feels, and add facts to magnify those feelings,” said Kung.

But it’s more than just the media, according to Kramer, “All of us quickly fall into believing in stereotypes, and parroting them. That narrative doesn’t get it right at all. And that’s what we’re trying to address, with the rich data that Jacquelyn and her team have collected at Activated Insights.”

Activated Insights has been surveying senior living residents and their families since 2018. These surveys provide insights into the actual experiences that residents and their families have with congregate living. Their experiences during the COVID pandemic and shutdown are surprisingly different from the national perception.

One of the surprising findings: When looking at the incidence of loneliness in congregate settings, specifically senior living, the Activated Insights research found that just under 20% of seniors counted themselves as very lonely.

“I think the image over the last year-and-a-half is that everyone in a senior living community is feeling trapped and lonely,” reported Kung. “But 4 out of 5 seniors are not feeling like that.”

Even more surprising? Prior to COVID, the incidence of loneliness among senior living residents was 26-27%, higher than what was found during the pandemic shutdown.

“It’s not that we’re saying there aren’t some very lonely and scared seniors in our senior living communities,” Kramer added. “But the perception that all seniors are feeling terrified, trapped and lonely isn’t borne out by what the data show. We’re all quick to jump onto stereotypes, and sometimes those stereotypes miss what’s truly going on. We want to get that contrarian message out.”

“Providers believe they know how their residents feel, because they hear from them every day,” she added. “But do they hear from everybody? No.” – Jacquelyn Kung

According to Kung, prior to the pandemic, resident survey responses frequently focused on “the usual: the food, the seasoning, the staff.” But during the pandemic, “The comments were an outpouring of community and belonging,” as well as gratitude for being in the community, and gratitude for feeling safe. “This isn’t what the media is covering about the pandemic,” she said.

The two pointed out that now, when the industry is particularly stressed, the data provide insights into how to attract people to live in a congregate setting. The important stories to tell are those about the sense of being safe, of belonging, and being part of the community. “It’s contrary to the perception,” said Kung.

“Providers believe they know how their residents feel, because they hear from them every day,” she added. “But do they hear from everybody? No. And providers are often surprised at the results when they finally survey everyone. When you don’t actually ask people, then you may be working on the wrong things. You may not be working on things that actually matter to your customers. How do we delight and provide quality experiences for our customers and their families? It’s by hearing from everyone, and not just a few who come to you.”

Listen to the full episode.

Jacquelyn Kung is the CEO of Activated Insights and a Nexus Insights Fellow. Bob Kramer is the Founder and Fellow of Nexus Insights. He is the co-founder, Strategic Advisor, and former CEO of NIC. Steve Moran is Publisher of Senior Living Foresight.

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Seniors in group living situations are less lonely and more optimistic

Seniors in group living centers are feeling less lonely now and more optimistic

By Jacquelyn Kung, Robert G. Kramer and Ed Frauenheim

Contrary to popular opinion, recent studies show that older adults are not languishing in lonely isolation. “In fact, a large percentage of seniors in our communities are not lonely,” said Robert Kramer, Founder and Fellow of Nexus Insights and Strategic Advisor for NIC. “The common perceptions —  they’re wrong, ageist and miss the hopefulness of seniors in their finding a sense of community, even in the midst of the pandemic.”

In the past, we have seen people come together during national emergencies “to form communities around a common threat and a common need,” Kramer explained. “The one group we don’t expect it from at all are older adults in senior living communities —  but they are, and they are demonstrating it,” Kramer said.

Authors Jacquelyn Kung, Robert Kramer and Ed Frauenheim point to our elders as role models for healing the nation, and showing us how to live more fully than ever, in their recent column in the Dallas Morning News.


Our poor elders.

Given the COVID-19 pandemic, and media coverage of seniors, you might think basically all seniors today are traumatized and lonely, right?

Wrong.

The stereotype of isolated, forlorn elders belies recent surveys of older adults in senior living settings.

Just 20% of senior living residents are severely lonely, according to a new 64,000-person survey from software firm Activated Insights. In fact, this survey of seniors in assisted living and other congregate living settings reveals a potential decline in loneliness among elders in retirement communities from before the pandemic. Prior studies before the pandemic of community-dwelling older adults found higher rates of loneliness.

We would argue that we as a country have a biased — and potentially ageist — narrative when it comes to elders living in congregate settings.

In fact, we should learn from the resilience of elders in the face of formidable challenges.

The stereotype of isolated, forlorn elders belies recent surveys of older adults in senior living settings.

Granted, the recent Activated Insights survey does not include most nursing homes, where particularly frail elders live. And the number of older adults in senior living settings overall, roughly 2 million people, is a fraction of the total U.S. senior population.

Still, the new research offers inspiration to the rest of the county as we work to construct our post-COVID reality and battle what some have deemed widespread languishing.

A key lesson from our elders in this moment is the power of community, friendship and gratitude.

Consider Patricia Finick of Dallas, co-author Jacquelyn Kung’s mother-in-law. By any measure, the 81-year-old has been through a lot. Her husband of more than 50 years died in 2019. After sitting in an empty home for half a year, she chose to sell her house in Connecticut, 20 minutes from where she was born, and relocate to Dallas.

In January 2020, she moved into Highland Springs, a senior living community in North Dallas. Finick swapped a 2,200-square-foot home for a 900-square-foot apartment. And then COVID-19 swooped in, isolating her in her new home before she had a chance to meet new friends.

Despite a very difficult year, Finick doesn’t feel beaten down in this moment. No, life is looking more hopeful to her. And she’s excited about engaging in more activities. “As long as my legs will let me, I’m going to go out and do it,” she says. “And if my legs don’t work well, I can get a walker.”

A key lesson from our elders in this moment is the power of community, friendship and gratitude.

One key to her optimism is her Catholic faith. Another is her set of friends, both long-standing phone buddies as well as some new friends she has met at Highland Springs over the past year. She’s part of a breakfast club, a group of residents who gather most mornings. “They’re really, really friendly, and we have a lot of laughs together,” Finick says.

Finick’s contentment is echoed by other residents of senior living settings, according to the Activated Insights survey of residents and family members during the first half of this year.

Many elders in these settings expressed gratitude, both for the sense of belonging they experience and for the caring they received from staff members of their communities.

Consider these survey comments from seniors:

“I’m more than satisfied with life. I feel safe and am especially grateful for the careful response to COVID-19. Gratitude and blessings.”

“(I had) a feeling of safety during a time of great vulnerability. Having the opportunity to make new friends helps a lot.”

These aren’t cherry-picked quotes. Before COVID, when asked for comments about the best thing about the senior living community, 20% or fewer responses were about belonging, community, appreciating the staff and being safe. This year, though, 60% to 70% of “best thing” comments mentioned those themes.

As a nation, America could use a booster shot of resilience. Observers note a kind of COVID hangover, or apathy.

Seniors in congregate settings, who in some ways bore the brunt of the pandemic, offer guidance for a brighter path forward. These older adults may be more willing than younger Americans to acknowledge our interdependence as human beings, experiencing the support they receive not with resentment but appreciation.

Far from feeling fearful, sad and isolated, seniors are showing us how to live more fully than ever.

A few months ago in The News, we authors urged the country to rethink how we view senior citizens and engage elders in the work of healing the nation.

The latest data suggests seniors are already doing this work. Far from feeling fearful, sad and isolated, many of them are showing us how to live more fully than ever.

Patricia Finick, for one, looks forward to more dinners and concerts with her new friends. Together, they are eager to put the last vestiges of the pandemic behind them.

Says Finick: “There is a whole world out there to explore.”

Read the article.

Jacquelyn Kung is CEO of Activated Insights and a Nexus Insights Fellow.

Robert G. Kramer is a Nexus Insights Founder and Fellow, and Strategic Advisor & former CEO of the National Investment Center for Seniors Housing and Care (NIC).

Ed Frauenheim is co-author of several books on organizational culture, including “A Great Place to Work for All.”

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Relief ahead for health care worker burnout

Relief Ahead: HHS Funds 3-Year Program to Reduce Health Care Worker Burnout

Another cost of the COVID-19 pandemic? Caregiver burnout. Research firm Activated Insights conducted a two-year survey of 330 senior living and care workers. The results? “Worker burnout increased substantially during the pandemic at independent living, assisted living, memory care and skilled nursing facilities,” according to a report by McKnight’s Senior Living.

One of the surprising findings is that burnout declined by 12% for home care workers.

In a conversation with McKnight’s Home Care Daily. Activated Insights CEO and Nexus Fellow Jacquelyn Kung suggested an explanation for the decline. Home care agencies “have adapted very quickly and are supporting their employees a lot more than they have in the past.”

The good news? The U.S. Department of Health and Human Services (HHS) has announced $103 million in funding for a three-year program to Strengthen Resiliency and battle worker Burnout.

“Worker burnout increased substantially during the pandemic at independent living, assisted living, memory care and skilled nursing facilities.”

“It is essential that we provide behavioral health resources for our healthcare providers — from paraprofessional to public safety officers, so that they can continue to deliver quality care to our most vulnerable communities,” HHS Secretary Xavier Becerra said in the announcement.

The McKnight’s report went on to say, “In awarding the money, HHS said healthcare providers face many challenges and stresses due to high patient volumes, long hours and workplace demands during normal time. During the pandemic, those challenges were amplified and had a disproportionate impact on rural communities and communities of color.”

Read the full article.

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Nexus Insights Fellows News 2021

Nexus Fellows Flash Bulletin: June 2021

The Nexus Fellows are leaders in the aging industry, helping to shape public policy and redefine aging and aging services. From books to podcasts, here’s a sample of some of the work they’ve been doing in the past month:

  • Jay Newton-Small, CEO of MemoryWell, is wrapping up a second year of their joint contest for Hilarity for Charity, Seth and Lauren Miller Rogen’s Alzheimer’s charity and Humans of Dementia Storytelling Competition. It’s a competition for high school and college students to write the best profile of someone living with Alzheimer’s. Winners will have the chance to meet Seth and Lauren Rogen during the virtual celebration. Additionally, MemoryWell has added three new members to their team.
  • Jacquelyn Kung, CEO of Senior Care Group at Activated Insights, was interviewed by Skip Lineberg, host of The Main Thing Podcast, about elder care, and her passion to improve the aging experience. “The main thing I’ve learned in my lifetime so far is that getting older is what you make of it. And I see it as full of good news. Socially, we get happier as we get older, and the research shows that.”
  • Jill Vitale-Aussem, president and CEO of Christian Living Communities, sat down with Senior Housing Investors Podcast to talk about her book, “Disrupting the Status Quo of Senior Living: A Mindshift.”
  • Sarah Thomas, CEO of Delight by Design, delivered the keynote on designing products and services for the aging population with Chief Medical Office of AARP, DR Charlotte Yeh. Additionally, she moderated two panels featuring the important work of seven agetech startups at the Rehab Tech Summit mini-Summit. Thomas was an expert judge at the AOTA 2021 Inventors Showcase, where 11 startups pitched their innovative products designed to serve people across the lifespan. The winner designed a novel gait belt that improves the safety of caregivers and residents in senior living and beyond.
  • Dr. Bill Thomas, founder of The Eden Alternative, The Green House Project, and Minka, recently traveled the country, talking with elders and their care partners in more than 125 cities. He learned about their hopes and fears, and listened to their stories. What did he discover? That people want better alternatives for senior living. “It turns out that older people pretty much want what everyone else wants: to belong to a community that includes people of all ages and remain connected to the living world,” Thomas said.
  • Nexus Founder & Fellow, and NIC Strategic Advisor, Bob Kramer, has joined the Edenbridge Health Board of Advisors to help expand access to comprehensive, integrated, community-based and person-centered care for the frail elderly through innovative applications of the PACE Program.
  • In the blog post, “Just Move It,” CEO of SmartLiving 360, Ryan Frederick talks about the importance of physical exercise for older adults. “Inactivity is the fourth leading cause of death and about 1.5 billion people in the world are inactive to the point that it risks their long-term health. At a health care conference several years ago, four recent surgeon generals were asked for one tip for successful aging. They coalesced on one word: move.”
  • Nexus Fellow Kelsey Mellard, CEO of Sitka, sat down with Sanjula Jain Jo on Her Story for a candid conversation about being a healthcare leader and her transition from the Midwest to DC to Silicon Valley, building a resilient team, and overcoming challenges.
  • Longevity economy expert, Jody Holtzman, formerly of AARP is proud to be on the advisory board of Intuition Robotics, which is mitigating loneliness among older adults with the companion robot ElliQ. “The growing mismatch between the number of people in need of caregivers and the availability of caregivers is a multifaceted challenge for individual families and society more broadly. Technology must be part of the solution. Companion robots like ElliQ and others in this space, like my friends at Joy for All/Ageless Innovation, have an important role to play.”
  • Caroline Pearson, Senior VP of Health Care Strategy at NORC at the University of Chicago, announced the release of new research from NIC and NORC that looks at the impact of the pandemic on seniors by care setting. “Mortality rates increase by complexity of care, but, in lower acuity settings such as independent living communities, they are comparable to surrounding populations.”

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Dr. Jacquelyn Kung on The Main Thing podcast

Aging Into Happiness – Dr. Jacquelyn Kung 

“We get happier as we get older,” said Dr. Jacquelyn Kung, CEO of Activated Insights, and a Nexus Insights Fellow. Kung was recently interviewed by Skip Lineberg, host of The Main Thing Podcast, about elder care, and her passion to improve the aging experience.

“The main thing I’ve learned in my lifetime so far is that getting older is what you make of it. And I see it as full of good news,” said Kung. Research from the University of Chicago shows that from the 50s onwards, into the 80s, happiness increases. “Socially, we get happier as we get older, and the research shows that.”

Mentally, people do lose recall memory, which allows them to remember particular words, or people’s names, “That does go out the window when we age,” she said. Recognition memory, however, remembering faces or the situations we’ve been in together, stays pretty constant through life.

As for physical decline, Kung said that a lot of people think of aging and physical decline as synonymous. “If we don’t stay physically active, then we do physically decline. But when we stay active, walking or exercising, there isn’t that physical decline as much as we think.”

“Getting older is what you make of it. And I see it as full of good news.”

Kung said that her passion for working in aging services began when she was a child, living across the street from a nursing home. “There were lots of people sitting around in their wheelchairs, waiting for people to come to visit them, and I realized I could help.” She began by volunteering in that nursing home. Over the course of her career, she continues to see many ways to help. “What I’ve learned since then is that there are huge opportunities to improve aging in the US.”

Kung’s company, Activated Insights, is a technology company that supports better employee and customer experiences for aging service providers. It provides intelligence, services, and insights to people who run assisted living communities. “If you’re not happy with your score in one place or another,” said Kung, “we have a set of software tools to help you get better.”

Listen to the podcast:

Dr. Jacquelyn Kung has worked in senior care for nearly 30 years, first as a nursing home volunteer then caregiver. Her team now works tirelessly to bring innovation and ideas to Activated Insights’s 4,000 partner locations. Dr. Kung is the CEO of the Senior Care Group at Activated Insights, a Great Place to Work Company.

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