The Challenge of Senior Communities Staying Affordable in a Time of Rising Prices
Nexus Fellow and CEO of Christian Living Communities, Jill Vitale-Aussem, discussed the challenges senior communities are having in remaining affordable amidst rising costs and staffing shortages on the Senior Housing News’ Transform Podcast with Tim Regan.
Inflation in everything from food to utility costs, combined with continued wage escalation can drive increases in monthly service fees and rent. Vitale-Aussem is concerned that this will lead to shrinking the already limited population of older adults who can afford senior living. Her organization is focused on evaluating opportunities for greater efficiencies, especially in the areas of construction, amenities and staffing.
Staffing continues to be a challenge for her communities, but she’s seeing bright spots. “One of our communities that was having staffing challenges is now fully staffed,” she said. “We now celebrate that the way we used to celebrate 100% occupancy rates.” She said they’ve achieved success by getting more creative in recruiting and casting a wider net. She offered several suggestions, including the importance of explaining the story of why working in senior living is so rewarding. “It’s a pretty amazing work opportunity for people, but they don’t know.”
Watch the full video at Senior Housing News.
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