Biases in Product Design for the Aging Population

This week we highlight Nexus Fellow, Sarah Thomas who is the CEO of Delight by Design. In her feature video, she shares why she is passionate about her work and expertise in aging services.

“One of the biggest challenges we face in this industry is our own inherent biases around the aging experience, and how we build products, services and spaces. It even affects how we attract our workforce, how we bring new talent into our workforce, and how we create space.”

“If I’m a senior living operator, I don’t just want functional design that’s accessible for a wheelchair or a walker, I want it to be beautiful and delightful, and to have a human-centered approach for how we experience our lifestyle at every age. I want standards to be improved across the agespan and across the lifespan. And when we approach product design, whether I’m using a new technology or I’m using a new product to make my life easier, I want it to be exciting and beautiful… We need to look at things through a different lens.”

Sarah Thomas is an accomplished leader of innovation, with nearly 20 years dedicated to transforming the aging experience. She serves as a global aging expert, advising startups, large corporations and investors. Learn more about Sarah Thomas at Nexus Insights.

 

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