The future of senior living isn’t customer service and carefree lifestyles, it’s true communities focused on citizenship, purpose, growth and belonging.”
– Jill Vitale-Aussem
“COVID poured gasoline on the fire of social isolation.”
– Bill Thomas
“Though COVID-19 has given the industry a black eye, the industry is also presented with a unique opportunity to recover its reputation, reframe its aspirations, and offer hope on a wider scale. If it fails to seize this opportunity, senior living will be viewed by Boomers and others as ‘senior dying’- a place to be avoided at all costs.”
– Bob Kramer
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Rethink Aging.
“Most boomers want to stay vital and useful. That might be anything from continuing a law practice to being the ultimate grandparent to serving on city council to photographing the world. The word ‘retirement’ is archaic and needs to be retired itself.”– Sara Zeff Geber, Ph.D
Nexus Insights is helping leaders rethink how society approaches the latter third of life, which for many stretches to 100 years and beyond.
“New question: Should I fear growing old? This is one of the misconceptions of our times: research has proven globally that the happiest people are those 70 years of age and older. The ‘U-Shaped Happiness’ curve reveals that, despite marketing messages of eternal youth, for many our later years are, indeed, golden years.”– Ryan Frederick
Our goal is to seize the opportunity created by the pandemic to promote the well-being of older adults by transforming housing, community and healthcare.
“Nursing homes are like public schools. There are good ones. There are bad ones. Overall it’s a hairy national mess dished up at a state level that needs fixing.”–Jacquelyn Kung
Disrupt or be disrupted.
“Unless return expectations change, real estate is an unsustainable capital source for the senior care system of the future.”– Anne Tumlinson
Aging impacts many industries. Healthcare, hospitality, multifamily, retail, transportation, technology, and senior living are experiencing major disruptions. Leaders must create experiences and operating models that align with rapidly shifting market conditions, while satisfying the demands of a new generation of consumers.
