Our society is built for people to retire by their 60s and die 5 or 10 years later. But many live and work much longer now. We must adjust to this reality.

Our society is built for people to retire by their 60s and die 5 or 10 years later. But many live and work much longer now. We must adjust to this reality.

As Baby Boomers reach their 60s, 70s and 80s, they aren't content to simply add more years to their lives. They want to add more life to those years.

As Baby Boomers reach their 60s, 70s and 80s, they aren't content to simply add more years to their lives. They want to add more life to those years.

Senior housing and aging services face no bigger challenge today than the ageist assumptions, prejudices and stereotypes that permeate our society.

Senior housing and aging services face no bigger challenge today than the ageist assumptions, prejudices and stereotypes that permeate our society.

As we confront crises in retirement and caregiving, young people actually have the most at stake, due to their expected increased longevity.

As we confront crises in retirement and caregiving, young people actually have the most at stake, due to their expected increased longevity.

How will the Baby Boomers engage with society as they get older? Will they be willing and wanted, or unwilling and unwanted?

How will the Baby Boomers engage with society as they get older? Will they be willing and wanted, or unwilling and unwanted?

older adult violin lesson

It’s wrong to define aging as a period of loss and decline. Aging is the opposite of decline: It’s an opportunity for growth.

It’s wrong to define aging as a period of loss and decline. Aging is the opposite of decline: It’s an opportunity for growth.

We live in a society that is built for people to retire in their 60s at the latest and die 5 or 10 years later. But many are living and working much longer now. We have to adjust to this reality.

Nexus Insights Founder Bob Kramer

Bob Kramer

With more than 40 years of industry leadership, Bob Kramer has earned the reputation of “agent provocateur” in the seniors housing and care industry and aging services field. He has been described as an ice-cutter and scout in identifying industries and trends that will disrupt the future of seniors housing, aging services, and aging more broadly.

Nexus Insights is the online home for Bob’s thought leadership in these fields.

More About Bob

RETHINK

RETHINK AGING

Aging and longevity impact many industries.

Healthcare, hospitality, education, multifamily, retail, transportation, technology, and senior living are experiencing major disruptions. Leaders must create experiences and operating models that align with rapidly shifting market conditions, while satisfying the demands of a new generation of consumers.

New Narratives of Caregiving

Crafting New Narratives

Americans are living longer in the 21st century, but we’re still living under policies, programs and expectations designed for shorter, 20th-century lives.

The consequences could be dire. To fix this problem, we need to develop new narratives not only for senior housing and aging services but also for aging more broadly and key societal institutions such as healthcare, housing and education.

Bob Kramer’s “New Narratives” series shows where our current narratives hold us back, and how new narratives could help.

Explore the ‘Narratives’ Series

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